WATERTON brings you Home – The inspiration for our name,
Waterton Residential, comes from the majestic beauty of Waterton
Lakes National Park. The exploration and discovery of the
park is parallel to the entrepreneurial nature of our firm.
The diversity of the rugged, windswept mountains rising abruptly
from the gentle prairie grassland is akin to the diversity of our
communities and our residents. And much like the park serves
as a natural community and home, our apartments serve as a
community and home for our residents. WATERTON
brings you home is brought to life in our
signature.
The use of the compass in the Waterton logo speaks to the
direction of the company and our vision to be THE
leader in the multifamily industry.
The logo also incorporates the use of the “W” of
Waterton with the colors representing the 4 faces of our
business.
The green “W” represents the mountain range of the park
and the blue “W” represents the reflections of the
mountains in the lakes. The color beige represents
dependability. The foundation of teamwork and community is
based on the dependability of the Waterton Residential team members
and the members of our communities. Our associates depend on
each other to develop a spirit of entrepreneurship, pride, respect,
and recognition. Our residents depend on us to deliver
exceptional living experience by providing a community they are
proud to call home. And the color orange, well, that’s
easy! It compels action and is a constant reminder of our
service to our customers, both internal and external.
Lastly, the circle around the entire symbol represents community,
trust, and teamwork.